Rouvy AR on Apple TV, worth trying?

Saw this on a cycling site last night, seems like you can ride a virtual avatar (really horrible looking, badly animated one) on real roads.

I’m liking the concept, though the execution is a bit dated which I know will put me off badly. I had the Tacx software before with some major climbs and liked the idea of that too, but the videos were dull really.

Anyone tried the new Rouvy AR. Worth a go or just another half effort to be avoided?