I like Ezekial bread. First, it goes straight into the fridge because I can’t deal with frozen bread in the morning. Second, I always toast it lightly (it’s not good over toasted) and then put butter, jam, or peanut butter on it.
To me, Ezekial is just a vehicle for 4 grams of protein, 3 grams of fiber, and some healthy low glycemic carbs which is good for cycling.
10 years ago I would have thought it was horrible. Now, that I eat a very healthy diet my palate no longer expects sweetness in soft fluffy bread. It took me a while to get to the point where I didn’t need sugar on my oatmeal.