To close the loop on my post 8 days ago… My annual payment was £39.99, an amount that was unchanged since I switched from a monthly to a yearly payment scheme in June 2017. Previously, between Feb 2016, when I started my subscription to Strava, through May 2017, the monthly rate was steady at £3.99 per month.
As @dcrainmaker noted, there’s no option to change location. Further, the price adjustment seems to not have included any effort to adjust the location. I have lived in Switzerland since the summer of 2016, less than two years since I opened the Strava account, and a few months after I started paying for Strava. The former data point, where the account was opened, based on Ray’s analysis, is the only relevant data point for Strava. I’ve been paying with a Swiss credit card, so the billing of the card doesn’t matter, also as Ray noted.
Well, the adjustment came through: my annual is now £54.99.
Yup, it’s still in GBP, and figures to be about US $68 / year. This is about a buck below the new standard price for Swiss users (or perhaps “registrants”), based on the currency rates right now:
Setting aside the percentage increase, and the lack of communication around the increase, it seems like a good deal compared to US prices.