I stocked up on Maurtan with the Strava Challenge discount. As other posters have said, this is for epic rides and races, but also needs to be used often enough to make sure one’s gut is still okay with it. Even so I LOVE the Hydro Gel. It’s even better if you do a 50/50 blend of it and Gu Summit Tea Roctane drink mix. Better taste and not as viscous. Still needs a vigorous shake before drinking though, just not as vigorous or for as long as straight up hydro gel.
Update on Neversecond Cola: It is really good for a caffeinated gel.