I take AG1 every morning. I have no idea if it makes me a faster cyclist. That’s not really my goal for taking it though. I view it as a bit of insurance for general health to ensure that I’m getting all my vitamins and minerals every day. I have no idea how they advertise, because that’s not actually how I came across it.
I started cleaning up my diet and general health last year and was actually looking for a good multi-vitamin. I’m aware that there are a lot of products on the market that don’t contain what they claim and/or contain things they shouldn’t. I was wondering how athletes that are going to be tested find good supplements and came across the NSF certified for sport program. I started scrolling through the list of certified supplements and saw AG1. I had actually never heard of green powders previously. Is it expensive? I don’t know. I don’t think it is, but I suppose that’s relative. It’s priced similarly to many of the multivitamins on the NSF list. I tried it, liked it, and have kept using it. YMMV.