I think Zwift’s long term strategy is to develop cycling as an e-sport, they want to eventually be able to draw crowds and develop a massive e-sports following.
I can see them setting up in some auditorium with pro-cyclists all on a stage with big screens showing the crowd the racing data, and the riders will race for the win! People will be cheering and screaming for them to go all out! This will move from big city arena to big city arena all over the world and a type of e-sports series will develop with points on offer and an eventual series winner…
Just my thoughts…