I’m not following your point. I don’t disagree with you that their product is their engineering and not shirts, but that’s not necessarily a reason to not produce apparel or merchandise that customers are clearly asking for. Especially if the services needed to facilitate production of the merchandise is largely donated and there’s not a negative cost involved (in either time or cash). There’s literally no downside. The sale of the merchandise would cover admin costs, production costs… basically all COGS.
I’d like to see Chad’s quote;
‘Training without structure isn’t training, its riding your bike’
It might upset a few zwifters though 