SRAM Buys Time Pedals Business

Narrator: It will never happen.

Seriously…there ware way too many variables in deciding when to shift. It isn’t always about cadence, force, etc. There are times when I want a high cadence and times when I want to grind a bit. The last thing I want is automatic shifting on a performance bike.

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IIRC the transfer didn’t involve any employees (they’re still at Saris) only tech info. So SRAM would have to poach the employees or start development from the plans/tech/patents/code rather than being able to use employees

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Correct, no employees changed sites (per Ray Maker) just IP, products and support related material.

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Several years later. SRAM hasn’t done anything with Time.

All the pedals are currently being blown out. I just bought new XC4 pedals for what I used to pay for cleats.

I’m worried this is an investment that didn’t pan out due to COVID then industry collapse and the line is being canned. Should I stock up on pedals or is this just liquidating before the long awaited new SRAM driven product?

SRAM has increased the number of their pro teams riding Time pedals….a lot of SRAM sponsored teams that were not previously using Time now are.

Don’t think they would make that move if they were gonna kill off the brand / line.

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My guess on the blowout pricing means there is new product coming. They were a pretty mature product. To design any significant update, build, test, produce, etc. is going to take some time. That might be this year.

In my mind, they at least have to be thinking of implementing power into the pedals. They can’t love losing Quarq power business to other pedal based systems.

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Their road pedals had the same.

The surprise unclipping caused me to almost crash so many times, I should’ve made the switch the SPD-SL much sooner than I did.

Not sure what they have in store for Time but they really need to start from ground zero.