Saris Reduces Smart Trainer Prices, Says They Plan to Rebuild Company

• H3 Plus – $399.99
• H3 Direct Drive – $349.99
• M2 Smart Indoor Trainer – $299.99
• Fluid 2 Smart Equipped – $249.99
• Fluid 2 Indoor Trainer – $199.99
• Mag+ Indoor Trainer – $129.99
• Mag Indoor Trainer- $99.99

Yikes. :pensive:

Those are great prices for an H3 though…

1 Like

Crazy cheap for what it is and even beats out the fire sale prices we say a couple years ago. Seems they know they have stock on hand on the verge of expiration and aim to get at least something back on the sunk costs.

1 Like

Holy hell…they are just now starting / planning to rebuild? C+A acquired them 2 years ago…what the hell have they been doing?

Despite their best attempts, Saris still sits on a large inventory of COVID-era Saris H3 Plus trainers, along with a few other less capable models. It was this massive glut of inventory they ordered during COVID that ultimately caused Saris to go into receivership.

They are STILL sitting on a “large” stockpile of H3’s?!?!? Again, what have they been doing? As I opined more than 2 years ago when they had their first blowout sale, they needed to set a price that would make all that inventory go away. Instead, we are more than 2 years down the road after they dickered around with various prices and sales and they still have antiquated (but very good) inventory they are trying to dump. Just horrific management.

In talking to Saris, this isn’t a ‘end is near’ type of sale, but rather one more aligned to ‘the start of rebirth’.

But that’s not a brand new trainer. Instead, that won’t likely happen till mid-2026 (for the 2026/2027 indoor trainer season).

Yeah, the end is near. They are dead…they just don’t realize it yet.

2 Likes

I wonder if the short-lived H4 will make a return? :stuck_out_tongue:

I do hope they can rally, but the time wasted here seems insane as you cover. I know I saw repeat emails on sales and such, but they were run of the mill discounts (10-20%) on already dated products at too high a base MSRP.

1 Like

That is apparently the H3+ model…so that one has 12 spd compatibility.

And if none of us knew about the H4 / H3+ name swap, what does that tell you about how effective their strategies are… :person_shrugging:t2:

1 Like

The belt broke on my H1 and the bolts were all stripped/rusted/seized. It was the middle of winter and I was training for Ironman so I panicked purchased a H4 on Amazon one evening.

its a couple years later and I never see H4’s anywhere, always find it weird. Those prices are crazy good, hope they continue to live, but I agree that looks like doomsday.

1 Like

And all these prices are too high…for an extra $50, you could move from a wheel-on trainer to the H3 and get direct drive.

The smart wheel-on trainers should be $200 and scale down appropriately from there…all those models are essentially worthless in the year of our lord 2024. Get whatever you can for them or just write them off. Those prices are ridiculous.

2 Likes

Despite their best attempts, Saris still sits on a large inventory of COVID-era Saris H3 Plus trainers, along with a few other less capable models.”

I never noticed any attempt at all. If that is the best they can do, then I am inclined to think they are doomed.

Broadly, I think these newly announced prices are 33% more than they should be.

That said, I wish them well. It is always good for the consumer to have a choice and new products coming into the market should be a good thing.

Maybe the racks / storage business is doing well. AIUI, it was the trainer side of the business that got it so wrong that it took the whole group with it?

OK, last rant on this for a bit…

No mention of their car racks, bike storage or other businesses…do they seriously plan to effectively compete in just this one highly-competitive field when they are essentially 4 years behind already?

1 Like

Apparently, that part of the business is doing reasonably well, and they didn’t lose much of the mechanical engineering teams.

4 Likes

I mean, they made far more attempts than most people can count. There were some pretty incredible deals (at those times) for Saris units - ones that lots of people took advantage of at the time.

The fact that despite all those sales (over and over again), they still have inventory, is kinda insane.

5 Likes

Define lots. What share of the market did they take?

I am in the UK. Of the 40 or so people that I ride with regularly and that have a smart trainer, none has a Saris. I know that is a very small sample, but it is all I’ve got.

They aren’t the only company to have gone bonkers on inventory planning around the pandemic, but in tech (as you know), having piles of ageing stock is not a good place to be.

99 cent starting price ebay auctions might become the order of the day!

1 Like

I mean, there’s entire threads dedicated to just these various sales here on TR forums. Plus countless others when they happened over the past two years on Reddit, Facebook, etc… In short, just because you didn’t notice it, doesn’t mean it didn’t happen. :wink:

That said, I’ve got no idea why on earth they waited two years for this. But it sounds like new guy basically walked in and said the same thing, a variant of ‘WTH are you waiting for?’.

Nobody is able to really measure market share meaningfully in this market, at least on a global scale. Sure, Zwift can tell you what % of trainer brands connect to the platform, and that’s the closest you’re gonna get at scale. But that ignores a lot of people that aren’t on Zwift, and would then typically skew towards other trainers that probably aren’t Wahoo/Zwift (read: more expensive).

And ultimately, Zwift’s numbers are only telling you what people have in their garages, not what people are actually buying today - especially given the lifespan of most trainers tends to be 4-8 years.

3 Likes

As Ray noted (and I alluded to in my first post), they have had numerous sales over the last 2+ years…the first major one was ~50% off across the board for both trainers and car racks. Following that, there were sporadic but consistent sales, albeit at less significant discounts.

Yup…If the inventory issue is as bad as it now appears to have been, they should have kept that original sale price (or lower) 2.5 years ago…absolutely insane that they have been carrying all those inventory dollars for that long in a company trying to restructure. We knew then that there was a massive inventory issue across the category. Whoever dumped first was gonna come out the best. Just blatant mismanagement.

3 Likes

Makes you wonder if they aren’t just better off restructuring around those business units…make the company smaller, leaner and able to operate in spaces that are not as tech-reliant (and they aren’t so woefully behind in).

3 Likes

Yeah, he somewhat pre-answered that question before I asked it, and basically said that they (Saris) felt they had plenty of things to contribute to the indoor training scene.

I agree though, it’s gonna be tough. Incredibly tough. We’ve seen what happens when Zwift gets excited about pricing something to move the market. I suspect they’ll do similiar things again in the future. And we’ve seen what happens when other well established companies like JetBlack entire the market with well-priced products. And that sets aside companies like Magene, etc… in other lower-priced regions where you might have been able to sell off inventory.

2 Likes

A bit of a bizarre take when they had lost all the engineers and product guys from that side of the business…so who is deciding that they have anything “substantial” to contribute? The same management team that sat on aging inventory for 2 years? :crazy_face:

I’m not certain they realize how much they have bitten off…I wish them well, but from a business perspective, this is very risky, IMO.

1 Like

Seems they are pretending to be in the smart trainer business to move the boxes they have.

1 Like

I get the impression a management team didn’t actually exist. Effectively it was C+A buying the business, and not knowing what to do with it. But C+A is all about buying companies going downhill to basically try and barely revive them enough to milk a bit more out of it.

Their brands: Diverse Product Portfolio | C+A Global

Yes, SkyMall is still there.

5 Likes