Short version is that they tried a harebrained scheme with what little money they had left to do a small production run. The grand plan was to sell them to fund more production and start fulfilling KS/IGG backers but they needed to sell 3 or 5 sets per backer set to be fulfilled. Backers were understandably not amused that they were selling them before getting theirs.
There’s another story arc in there about an “entrepreneur” (sucker?) who came onboard to help them with this. It got ugly and personal fast.