Ha you would think that, but the place is awesome, its like a MTB mecca. There are trails everywhere, of every variety from simple greens to gnarly downhill all of it super well built and maintained. You could probably ride every day for a month and not do all the trails within an hour drive of downtown Bentonville. Some of the trails even have FREE shuttles being paid for by the Walton family. There is even a rumor that the Waltons recently purchased a used chairlift.
The town itself it pretty nice as well, almost has like a downtown vibe but on a really small scale, hard to describe. Oh and a number of the food joints there are bike themed lol!