Totally agree. I do adjust slightly though…
My go to is powdered gatorade. I generally add 50g per bottle as a starting point, assuming 1 bottle per hour. Powdered gatorade I suppose is more expensive than sugar…but not outrageously so. And it accomplishes all of the ‘benefits’ IMO that sports stuff has over sugar…which is basically just electrolytes.
50g is what I’ve noticed is the amount I can go up to without the taste being disgustingly sweet. Past that, I’ll add maltodextrin, and then when approaching/exceeding 100g/bottle, I’ll add powdered fructose to get the sugar types more or less in the realm of 2:1.
It’s not quite sugar cheap…but IMO offers everything expensive stuff does, and a big container of each ingredient together costs maybe $30 or so, and lasts me a couple months.