EF launches coaching service with access to its staff and riders

Certainly not a typo…

My uneducated guess is they don’t really want to do the platinum, but showing it will do two things…

  1. Make the other alternatives look better (read cheaper)

  2. Maybe there is a sucker who is willing to pay that 5k per month fee… It’s free money…

There are people who $5k a month is nothing. And having the opportunity to say they had a coach from a pro team is enough incentive to pay up…
This is the same people who have no issue with paying 13k every 2 years for a new bike…

Although I think they missed an opportunity there…

They should have put on platinum pricing…
“If you have to ask how much does it cost, you can’t afford it”

4 Likes