Here in Canada, some (but seemingly not all) shops have dropped the price on the v1 Kickr bike to $3499 CAD (it’s been selling for $3999 since the v2 launched). (examples: Primeau Vélo, Brown’s.)
Nice, it includes 30% off 105 di2, which puts the price closer to where it should be. Except: wires! It’s certainly not as appealing as an AXS upgrade.
Anyone with an GX / NX groupset doing miles on the Mtb and not liking having to pay $200 for a new Eagle cassette can now get a full 12sp SLX rear drivetrain for $130 too with their Shimano overstock.
Considering that Zwift is $180 USD, this at $1220 effective is almost shocking. Less expensive than the Kickr V6. Not sure I would want this as I’ve seen some issues, but the pricing sure seems into that “we’re in trouble” territory if I was reading tea leaves.
All these guys need to survey the environment and realize that the landscape is bleak. The company that “wins” is the one that gobbles up whatever market opportunity they can now. Stop with the little price drops and bleeding the inventory down. Every sale that goes to a competitor just prolongs their pain.
Find a the price that is gonna move all the inventory quickly and blast that new price everywhere. Take the hit all at once and move on. You are then over the hump and the pain is left to your competitors.
I agree. The pricing discounts are not aligning with the doom that is forecasted. If people dont move on stock now, they are going to be sitting on it in 6 months.
My original thoughts on these bikes were that I already have a trainer and trainer bike, so it’s a big expense at $2k-$3k. But even seller now at low prices, a used trainer and trainer bike + saving $180 on Zwift, it’d really only be a $500 cost to upgrade to this setup.
That likely relates to the extended purchase planning that was done during the pandemic boom. “Road is dead” to a large degree and was not close to a leading segment in those times. As such, there is less excess around those models vs the stuff that was really moving out the door and now showing the “catchup-excess” sales starting to show…