BMC Masterpiece

Fair enough! Doesn’t really bother me, nobody’s being exploited or harmed by these bikes being sold (as far as I’m aware), and in the grand scale of over the top capitalistic excess this is relatively small beer.

Average bike isn’t 10k though, that’s the top end of the bike market where you’re paying increasingly large amounts of money for increasingly dubious marginal gains! In motorbike terms that’s more like the 40k end of the market where you get the limited edition, superlight and/or supertuned versions of bikes like the Ducati Panigale or Kawasaki Ninja. I’m talking 1.5-2k bikes where you get a machine good enough to race on that will give you tens of thousands of miles of riding if you look after it.