In a separate post of Peloton’s Q4’20 quarterly and 2020 annual results, Forum users discussed the implications to TrainerRoad. While viewpoints were mixed as to whether Peloton represented a threat to TR’s existing business and/or acquisition of new customers, Zwift was mentioned several times as a more serious threat to TrainerRoad. Perhaps today’s announcement will expand that discussion.
Zwift’s two stated objectives of the investment, include:
- Accelerate the development of Zwift’s core software platform
- Bring Zwift-designed hardware to market
In addition to the size of the investment bringing the total outside investment to $620 million, a couple of notable items were mentioned in the release
- Specialized’s investment in Zwift (see Chris Yu, head of the Specialized Win-Tunnel, comments)
- 2.5 million Zwift accounts in 190 countries opened since 2015 (probably 1.0 to 1.5M current customers)
I believe the potential implications of Peloton and Zwift to TrainerRoad’s business are quite significant, particularly over the long term. Prior to providing my own commentary, I would be interested to hearing other Forum user views.