Peloton used XPOLogistics, and I experienced them. Not good. For Peloton to use a third party was excusable as they had no relationship with any local bike shops to begin with. Getting shops involved would have been a huge ask for them also, as connecting with a large enough number of local shops would have been time and cost prohibitive. Wahoo doesn’t have that problem as they already have relationships with many local bike shops in one form or another. It would have been fairly easy to ‘activate’ a number of them with distributor sponsored training and perhaps better support to those dealers that pick it up.
The LBS I bought through said they had a deal where if they sold enough of them, they could get a bike for display at a great price, so apparently there was some attempt to involve dealers.
Yes, the bikes aren’t mobile by any stretch, but having local dealers involved could have meant an easier support experience for purchasers and also assistance with returning bikes that needed to be returned.
I see many ways they could have done it better, and ways to do it worse. Having had one (several) and dealt with the support process, I would have felt better having someone somewhat local that could have helped facilitate the whole process. Sending videos across the internet seems so sketchy to me.
But whatever… I had the experience. It is a great idea (the bike) that I think was not ‘exactly executed well’. Crapping on their dealer network when the ‘big names’ are too wasn’t well played either. Yeah, now why would a local bike shop want to ‘partner’ with a vendor on any products. The level of loyalty seems to be only one way and the risk of losing your customers to a corporate goliath that sees only control and profit is so great. The bike business has always been an interesting market, so fickle, but adding the manipulations of the vendors onto the mess and I don’t know why anyone would ever start a bike shop now unless it was a corporate sponsored one, and then it’s them that are starting it, not the person (at least I hope they aren’t on the line for it).
Many categories of business are running into the same problems. Vendors cutting the legs out from under dealers and resellers. It’s a self-destructive impulse. I tried to get bike dealers in the are to join together over 10 years ago. I offered that by working together, the local group could achieve far more for the community and for each other than running along separately. Now three of the shops are gone. One big one was dropped by their number one vendor. I don’t know if anything can stop the carnage, but if it continues, the whole market will suffer. Yeah, maybe getting all the bike shops to work together was a pipe dream, but it has worked for car dealers in many areas. The only way to get corporate attention is to make yourself big enough to be noticed it would seem. But enough…
Merry Christmas, Happy Hanukkah, etc… Cheers…