Correct. They noted that somehow press were under different embargo till today, yet if someone saw the e-mail on Friday, bought the device, received the device on Saturday (as people did), those people were not under embargo.
Look, I don’t make the rules. But, I do try and follow them. However, as I pointed out to Wahoo’s new external PR team, when a company does this, from a media perspective - a lot of media will just say shrug and move onto something else (and not bother covering it). Especially if the item isn’t high profile. If something is ‘old news’ by time the embargo is lifted, then most media orgs will dedicate their likely limited time to ‘new news’. Like any business, media (but especially cycling media) only has so many people hours in the day.
You know what’s crazy? The amount of new CADESport e-mails I’ve received in the last few weeks. The most notable recent e-mail title: “Stop pedaling and start cycling!”
Here in the Netherlands, we just call that a strong tailwind.
Yeah, I only thought to mention it since I have received a couple of the same emails in the last week or two. They seem to be on another marketing push from the little I have seen.
That and those also end up in the Zwift Venting group on FB in most cases, so I saw it from those two angles
Thoughts on the steering in RGT now I’ve used it a few times:
I like how they’ve implemented it and made it flexible to use different methods to steer (phone tilt, buttons on remote app, keyboard, Kickr bike buttons) - that should help with mass adoption.
I’ve really enjoyed steering in the few rides I’ve done - its definitely more immersive.
The update has been real polarising on the RGT FB group! Those with a decent setup (Kickr Steer, mini keyboard, media remote etc.) generally seem to love it. Those not wanting to steer hate it.
The reason those not wanting to steer hate the update is it no longer automatically puts you in the draft when you’re not steering (like it used to). If you’re not steering, it keeps you fixed in the same “lane” (a road is split into 30 virtual lanes) and uses auto-avoidance to move you around slower riders, so you can’t really ride in a pack if you’re not steering.
Those doing TTT’s seem to really love it as you can now form proper pace lines etc…
I don’t think they’re going to sell many Kickr Steers! At the full price it’s crazy expensive for what it is (£89.99!) There’s also various DIY solutions emerging that have benefits over the Kickr Steer at a fraction of the cost. The 2-key keyboard I’m using is great (only cost £15). Many others have found various free solutions to take advantage of the phone tilt.
If they re-introduce auto-draft for those not wanting to steer I think it’ll be a huge success. If not, I can’t see them growing subscriber numbers at all.
There’s also various DIY solutions emerging that have benefits over the Kickr Steer at a fraction of the cost. The 2-key keyboard I’m using is great (only cost £15). Many others have found various free solutions to take advantage of the phone tilt.