Obviously this was intended as an April Fools joke, but I was actually just thinking about this very subject (not in the context of a joke) just the other day. It wouldn’t shock me if Zwift did attempt to purchase TR (if they haven’t already).
My thinking is as follows: Zwift has received a huge amount of funding ($120 USD I believe), which means there are investors who want to see a return on their investment. Any that receives funding (or pretty much any company, period) has financial and business targets that are set, and for Zwift these would be things focused on growth (e.g. increase subscriber base by 30%, increase revenue by 50%, etc).
A common way of achieving such targets when you’ve got a lot of funding and your product itself isn’t getting you all the way to your growth targets is to just acquire another company which can get you part of the way there. This means that Zwift acquiring TR would instantly increase their subscriber base numbers as well as yearly revenue, all without making a single change to Zwift. I’ve been involved in such acquisitions a few times in the software world, and it was a big surprise (and kind of felt like cheating) when I first saw it being done to achieve overly-optimistic financial targets.
Anyhow, I really doubt that it would ever actually happen (and I certainly hope it doesn’t), but I’d be surprised if an acquisition of TR hasn’t at least been discussed at Zwift HQ.