I suspect that many of you, like me, are both cyclists and guitarists. For the past four years or so, most of my amplification needs have been handled by digital units from Fractal Audio, whose responsiveness to customer feedback (and hence customer loyalty) is truly exemplary.
When Fractal produces a new beta version of their firmware, they post it (clearly identified as beta) on the Fractal Forum for all to download. As the beta version gets refined, in part through feedback on the forum, new updated beta versions appear, until finally there comes a full release. Some users download the first beta, some wait for a second or third, many only download the full release.
The result is that the user always feels in control and never suffers from the FOMO that has plagued this promotion campaign and (eventual) release. I don’t know whether this model is technically feasible for TR. If it is, I’d strongly urge the team to look into Fractal’s approach for future releases.