Well, perhaps they are just searching for the highest price point a cyclist will pay for “indoor nirvana”, and maybe we’re not there yet. Good ole capitalism. “It’s worth whatever people are willing to pay for it”. And many cyclist I know…(the guy in the mirror included, lol)…are willing to pay for almost anything if they believe it will deliver results.
Makes me grateful to be grandfathered into TR’s program which, personally, I enjoy more and believe to be the superior product, IMO, and for the results I’m looking for. Based on my experience using both, TR’s structure and and comprehensive package of resources delivers better fitness and racing success and results.
(GCN tangent inc.) I know Ollie’s Hour of Power is technically a Sufferfest ad, and Dan Lloyd’s 10-week training program from last year, but I’ve really enjoyed both segments. Watching them improve with training is encouraging, even though they’re on a different platform, and I’m always interested to hear about different training paradigms.
The GCN nutrition videos that double as ads for a single nutrition brand are the ones that bother me.
The 20 €/month I am paying now is my upper limit and I already was shocked a little bit when I first saw the TR price.
When I compare the price with a gym membership I simply cannot see how they justify the price in the first place. For me, there is no room to continue a subscription with further price increase no matter how feature rich they become.
I won’t be renewing Sufferfest. They had novelty value for a while but I found the videos a bit irritating since they were not reflective of much of what I was doing on my bike. I also didn’t find their workouts as comprehensive as TrainerRoad.
My first love was TrainerRoad, then I tried Sufferfest but it didn’t work for me, then I tried Zwift which is fantastic for group rides, a few races and just long rides through weird and wonderful worlds, but their workouts were limited and did not make me feel I was getting anywhere, plus they were inflexible.
So, I returned to TrainerRoad for workouts which have always resulted in very noticeable improvement for me without under or over training me. I will now maintain both TrainerRoad and Zwift subscriptions. They keep me healthy in body and sane in mind.
That’s the model Peloton uses - and it is indeed a pretty good comparison. In pricing a product or service, one of the key questions is positioning vs alternatives. What are the alternatives to training indoors? Training outside does not count, your choice won’t be price-driven, it will be driven by conditions (weather, your acceptance of traffic, time constraints). This leaves spinning classes. So you have the gym with spinning on one side, and a group of training apps + smart trainers on the other. Why kill yourself being the cheapest indoor training app, when the alternative is an expensive gym subscription?
When I do, I see the gym is expensive, the spinning classes offer zero progression over time or adaptation to my needs, the timing is inflexible, I have to drive to and back from the classes, and the bikes suck.
Then surely its the gym membership that’s lacking not TR fee when you get the plans and the expertise to get better?
Plus you are grandfathered in so any changes in price aren’t getting passed on to you. Personally when I add on the forum, the plan builder and the programme what I get from TR is better than what I was paying £70 a month for a coach for and that was on the light side.
The alternative isn’t a gym membership, it’s putting your trainer in manual mode and riding in your pain cave with no TR graph, Zwift avatar, or Sufferest video in front of you. It’s what I did for a couple years and you can get faster on it, it just requires more discipline. What we’re paying for with any of these services is to make our training more convenient and lesson our mental stress when it comes to training. Well worth it IMO.