My team has started the process of debating what to do for next season (Jakroo, FWIW). I’m trying to work up the courage to design some options to try and avoid the current proposals (oof… I don’t want to be seen in them!) What team kit (pro or otherwise) have you liked the most over the years, and why?
I’ve been partial to SDWorx (splotchy?) and Canyon/Sram (geometric splotchy?) this year, myself, but I don’t think either lends to our usual team colors.
I like gradients, particularly, bright colorful palette at the chest, fading to a dark color for the core and legs. Also, the texture and trim makes a difference for me. I’d rather the leg bandings and sleeves to be different more in texture than in color.
In my role as a creative director, I have a discerning eye for designs. To be frank, I’m not keen on most cycling team kits. The multitude of sponsor logos often compromises their aesthetic appeal but professionals are riding billboards, because that how they get paid - so nothing against that
However, there are exceptions. I appreciate Bora’s approach — they present a dominant, well-executed motif. The Belgian national jersey also stands out, exuding a classic charm. The freedom from sponsor logos often allows for a more unique design approach.
Among manufacturers, MAAP’s style and execution catch my eye. I was particularly impressed with the Romance X Felipe Pantone jersey. Its unconventional representation of Pantone colors was refreshing. Beyond the world of cycling, the GB Olympic kit from 2021 was a favorite. Its imaginative reimagining of the Union Jack was both playful and stylish.
What constitutes an attractive kit? While it’s hard to pinpoint, given that kit design is its own niche in the design world, I can share my personal preferences:
I’m drawn to muted colors.
A clear, intentional design concept is essential.
Distinctive, geometric patterns appeal to me.
While I’m open to gradients, they should be thoughtfully incorporated. For instance, I find most kits from the women’s peloton too reminiscent of cosmetic packaging.
If you’re aiming to deviate from the norm, do so with confidence and audacity.
Striking the balance between classic and mundane is crucial, and the line between is very thin.
I wish they’d spring for one! I’ve been contemplating sponsoring, but I can’t justify it if it’s going to look as insane as currently planned… but not sure I can afford to sponsor high enough to pay for a designer fix it–real dilemma.
Usual brands that offer kit designs, the brand has a designer you work with via the sales agent of the account. Obviously you would need some general starting ground with logo, partner logos, pantones, general design etc which can be tough to nail down!
I work with Cuore. Fantastic all around.
My club had so much trouble getting designs approved and finalized by our very opinionated board that we finally came up with a formal approval process that eliminated endless rounds of changes. No matter how good your kit looks it sucks if you don’t get it until June!
We’re lucky as we have some designers as members as well as a few folks who work in manufacturing who know how to actually move things from the design phase to production. Word is its easier to get final approval of a new car design than a cycling club kit
I like them also, and I am in the small group that loved ducks collab with the palace - it was bold, visible and provided a lot of PR. And what is most important it was a statement to show different face of the culture in the sport. So it had a function and done it well.
It inspired me also to implement assigment for my students at university to design cycling kits… at least I also have some fun then
Astana have had great kits the last few years. I’m also a fan of the Movistar TdF special jersey. Cofidis this year is clean. I also like the Trek women’s kit. I tend to like white and blue which is popular this year.