Hi, I wanted to share what I found when it came to SwissRX on The Feed. First, SwissRX is owned by The Feed. Second, from my research is they are just buying existing products and having them packed in their branding. So if you’re looking at a product from them either get it on sale or do a little research and find the original product.
I was skeptical from the get go as I had never heard of the brand SwissRX before. Simple google search shows you the brand is registered to The Feed. I figured they didn’t have the team in place to actually create products like this so I started looking at the nutrition labels and searching for specific ingredients listed. Was able to match the SwissRX product labels exactly to other products.
Their nitric oxide appears to align with the Ortho Molecular CitraNox product. Seems like most places have the Ortho for $50 while the SwissRx is $75.
Definitely makes the marketing fluff on their website read differently when you realize they are the same entity and doesn’t appear that they are making the products themselves.
Nothing wrong with a private brand strategy….many, many companies are very successful with it
I do, however, question their tactics here……98.3% of private brands offer a value proposition to their customers, not a price premium. . A whole lot of Kirkland products are the exact product as the national brand, from the supplier, but they aren’t priced higher.
Any idea what the multivitamins are? I’ve used them in the past and a nutritionist I trust liked the ingredients but they seem quite overpriced and I have not repurchased.
Seeing how three of their products tie back to Ortho Molecular its probably a good bet to start looking at their products and see if you can match it up.
The fact that they put “Swiss” in the name and say “Free shipping to US” in the announcement bar on the website seems a little sus.
What exactly is “Swiss” about this brand? I’m guessing they’re just capitalizing on the positive connotations their target customers have with Switzerland, like:
DT Swiss
Swiss Side
Swiss watches
Swiss army knives
The Alps
Nino Schurter
Fabien Cancellara
Daniela Ryf
etc.
While I understand what the Feed is trying to do, personally I dislike the lack of transparency and the upsell using the “SwissRX” name.
The Feed had done a lot of positive, especially with sponsoring a lot of domestic athletes, but this kind of shady marketing knocks them down a few pegs IMHO.
I have the collagen on subscription with the feed, so it’s about the same price as the original lable. It’s way too expensive at the regular price though.
I suspect the same goes for a lot of the other rebranded items,but I haven’t done that homework.
I think it’s pretty clever. Like has been mentioned before
, rebranding or relabeled is not that uncommon. The fact that they are doing it shouldn’t be quite a shock I think. At the very least it seams they are doing it with a quality product. I mean if it was just a low quality off brand then I could see a reason to be aggravated over it - but otherwise it’s just clever marketing.
Sometimes I wonder how they will make any money anyway if I’m just using sugar water and salt and baking my own goods while they sponsor my cycling club and constantly send free products.
Almost every organized ride I do has free swag from the Feed or Hammer or Gu and I’m on the sugar water and salt train. Somebody has to buy this stuff at retail and it aint me