Strava leaderboards no longer free

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I had been under the delusion that if I paid for Strava, then I could opt of of my data being shared. Metro is just one example. I’m similarly annoyed that with my NYT subscription I still see ads. I agree that theoretically the use of the data could result in good things, but it was the concept of still losing control over my data even though I paid that rankled me. I’m still disappointed, but have moved on.