And lots of athletes do not and save like mad to afford a £500 bike and make most of training to go as fast as they can. I competed in age group world champs for GB in duathlon this year … And my ‘best bike’ cost significantly less then most people wheels!
However agree idea is a ‘nothing to lose’ idea so go for it.
Yeah, for sure it’s not ALL athletes that buy those expensive bikes/wheels.
My point in general is cycling is pretty expensive, and TR is the best value out there to make you faster.
I’m sorry I don’t understand - what’s that in coffees? 
Honestly that’s seems like a decent plan, but do wonder how many people would opt into an increase - there is only one way to find out I suppose.
I also don’t think anyone could complain regarding an inflationary increase.
So if you don’t read the email, your price changes at the next annual subscription?
I’m thinking of the scenario of active, legacy users who don’t read their emails. As long as they get fair warning the price is going up this sounds okay.
Another potential hiccough - Would people who have opted out of the marketing emails get the email?
I didn’t realise I’d opted out and missed the run import email, for example.
The things you are doing as a company from a technological and coaching standpoint are revolutionary. Keeping legacy users at the same price was already very generous. Now you have added progression levels, adaptive training, and FTP estimation. Your promise was kept even if you block all of those new features from the legacy price payers. I’d encourage you to move quickly on a price increase before legacy users get used to all of these incredible advancements in your product for a far lower price than they’re worth.
You’re most entitled customers will make the most noise, while the silent majority will know they’re getting more value than even a dedicated coach can provide.
Remember when Reed Hastings raised the price of Netflix in 2011 and sent a silly email apologizing for it? The stock tanked 75% over the next few months on the initial backlash… and then subsequently went 75X over the next 10 years. Not exactly what you’re doing here, but just an example of someone that has the product that customers want.
If you don’t read the email, your price increases. Then you have one year to notice it and we’ll refund you and lock you in if you want.
20% loyalty discount seems like a great option. plus, BrentH idea of letting people prepay their current subscription also seems like a very fair way to do it.
Crazy thing is TR is already great value at $300NZD. It’s hard to come up with that amount out of one pay, I understand that for sure, but it’s great. TR is adding so much value recently, currently, and in the near future, that should easily offset any increase.
Link new features to current (as in whatever is current) pricing (with loyalty discount)?
I like the idea that my price will never change, and as someone who doesn’t get pay rises without a huge battle, that’s a real bonus, but you I also expect the cost to increase as features increase.
So the new start the day after the change price will be $25 a month?
Nah, the max price would still be $20/month. If you’re already on that nothing would change.
I’m legacy ($99) and that would work for me.
I agree, TR is hugely undervalued for what it provides, I’ve just spent more than $60 on 3 months of energy bars/gels for goodness sake. 
You can’t look at it this way….the same as people saying “it is only a cup of Starbucks” measurement.
It is the sticker shock of the number….not how it breaks down on a daily basis.
Then will those currently at 20 a month won’t be emailed and offered to pay 5 more a month? If this is for new development and it has been said many times here what you pay is covering the service and not development, then those at the current price should also have the option to pay 5 more. Or would the plan be when the price is raised those currently at 20 a month would then be emailed with the option? They are technically legacy users as well.
I understand it’s optional, it just still only seems to be targeted at a certain group of users which seems weird.
Yes, you won’t be emailed.
I’m in @Nate_Pearson. Sounds like an incredibly reasonable/generous proposition!
I mean I’m already giving you $45 a year by sticking with pay monthly at $12/month rather than converting to annual (which I can do at $99 according to my account). Can I get a refund on the difference 
I have been paying the same amount for well over 5 years now and would have no issues paying more - the “real” cost of TR has gone down significantly in that time as inflation has been at least 20% here since then. I.e., $12/month now is worth a lot less than $12/month in I think October 2016 when I joined. I bet you pay a lot more for your developers than you did then so my $12/month pays for a lot less than it used to.
I’m assuming I’d now be paying $17/month in your scenario. TR is worth at least that to me 
. If it means you can implement some of the other features you’ve been mentioning recently more quickly then I’m all for it.
Fundamentally: it must be possible to balance having a generous loyalty deal for long term subscribers against the needs of the business.
Sounds reasonable to me.
I would want to know if I opt out what am I losing? Would I lose access to new features? Would this only be monthly or would you have a annual fee as well?
You wouldn’t lose anything. And we’d do it for yearly and monthly.
Yes I agree. Sounds like a plan. I’m at 99$/year and certainly perceive the increase in value because of all the new features. Well done TR!
Yes I agree. I am annual legacy $129. Now that I have estimated ftp I am happy to pay the extra $60. Well worth it. If estimated ftp had come out first, then price increase, I think most legacy users would have accepted paying extra for the new features.