Problem is we don’t know if there is ineptitude or malice or both. Making promises for a deadline and pushing them back is ineptitude. Doing so knowing you can’t make the deadline, and running through the same process time and time again could be considered malice.
Best way to avoid any suspicion of impropriety would be A. Don’t keep taking new orders when you’ve been delayed time and time again and have a backlog of folks waiting for product or B. Don’t set expectations for delivery dates you cannot be sure to meet.
It’s not hard to look at their repeated ineptitude and suspect malice as a result especially if you’re someone who pre ordered and got left high and dry
Think about it, forget Kickstarter, imagine you pre ordered on the site 6 months ago and were given a delivery date. Then the date got pushed back due to unforeseen circumstances. And then again. And again. Meanwhile the company is still taking orders and promising a date just around the corner. You get fed up and reach out, to get no response, while the company continues to post on social media like everything is going great. Wouldn’t you start to feel a bit suspicious?