Yeah, I hear that. I’m willing to upgrade my power meter (I have a hub based one that still works brilliantly) but its so much faff and there are always incompatibility issues with my groupset (run campy). The IQ squared mtb pedal would solve everything for me.
My gut says they will pull it off. I just think they are more of a company run by engineers than business people. What they lack in ad / social media campaigning sense, they appear to make up for it in producing an accurate power meter at an affordable price.