…and this is what happens when you title the 3rd gen product ‘Karoo’ (again) instead of titling it ‘Karoo 3’.
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This was not lost on me as I raised the support ticket.
I went with @gpl and just called it the Karoo 3 
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Think it’s amazing that they has a K1 laying about !!! It’s been 3 years since the K2 and they stopped making the K1 6 months before that (if I recall from a @dcrainmaker article)
Whilst I agree, I would have been much happier to receive a K3
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I have a 1040 and thought about switching to Karoo, because I can’t see jack on 1040 navigation in glasses when sun’s out.
But was hoping they would keep SIM card on Karoo - they did not (so I can skip taking my phone).
Also I do love one Garmin feature that’s not on Karoo: you can star any Strava ride from any athlete, it shows on Garmin unit as a course and you can ride this course on a trainer right away.
(bonus feature with a full on bike trainer - can change gearing to any combination - and ride a worldtour stage, or Unbound or part of it using bike gearing from a pro rider, or pre-ride local hills with various gearing to help choose the next groupset or race combo)
I have to tag in @angryasian (James Huang) for this amazingly funny happening since he and Dave mentioned the naming issue on their recent podcast last week 
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Perhaps Hammerhead should reconsider its decision not to call the new one the Karoo 3 
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Wait, has logic entered the chat? 
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Any chance you’ve got a photo of a packing slip, with the box?
@dcrainmaker Sent you a DM/PM with a photo 
Oh Lordy….there are multiple incidents! 
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I will say Hammerhead reached out very quickly this morning to resolve this for me.
I don’t know what their support is normally like, but I’m sure @dcrainmaker accelerated the process 
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Per the article, the fact they initially pushed for a return before sending the correct models sticks with me and is a bad choice.
They effed up no matter how it happended. It’s nearly infuriating they thought delaying the receipt of the proper product (originally ordered correctly) is acceptable as part of them fixing their own mistake.
Sounds like they realized that error in judgement, but only because of legitimate pushback which is the frustrating part.
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I’d be interested to know why they just didn’t skip 3 if they’re so worried about negative associations with K3. Plenty of precedence for companies doing that.
There is a whole other discussion here re: why the company name is not the product name…Hammerhead is an instantly recognizable name while almost no one knows what Karoo means (it is a type of desert).
Since they are a single product company, I have always felt that the computer should have just been called the Hammerhead. They could always develop other names if they went into different product categories.
But to your point, if they were worried about the K3 issue, then just call it Karoo Next or something similar.
Does any company do this, though? You have the Garmin Edge, the Wahoo Elemnt, the Specialized Tarmac, etc. I know those aren’t single-product brands, but having the product share the company name would seemingly limit the ability to have a wider product range in the future, and be an unusual move.
Who refers to their Edge as an Edge? Everyone I know says something along the lines of ‘My Garmin’
True, but what a product is called and how consumers refer to it differ all the time, for all kinds of different products. That doesn’t mean the product shouldn’t have an official name.
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Sure, but that is the key differentiator…but yes, if you look outside the industry there are a multitude of examples when companies were single product companies.
For decades, Coke was just Coke, Charmin was Charmin, etc. And to this day, their core product lines remain the same as their company name. And there is nothing from establishing sub-brands / product names later as you develop new product lines.