Really great read re: the success and growth of Lizard Skins…from niche product in the bike industry to a huge player in other sports now. (You gotta ignore some of the historical inaccuracies…the author clearly doesn’t follow cycling)
https://twitter.com/TheAthletic/status/1670810776100110337?s=20
A lot of luck / timing was involved, but also a product that helped shift the paradigm.
I personally use either the bat or lacrosse tape on my aero road bars…I like the thinner grip and it is just the right length to wrap the drops up to the brake levers.
