The problem is coaches, and anyone really, can only talk for a perspective of experience.
They’ve not existed in a world for decades where AI can measure and learn about you, while working with a vast dataset that it can work from. It’s the same with any industry. The arguments are the same everywhere you go now, ‘AI can’t replace humans for X reasons’…
But guess what. ML is developing and it will be used to replace jobs, and that’s because ML/AI can replace the largest part of workloads and do it increasingly better, while remaining objective.
And that human part - the ‘growing’ and the shared experiences. We get all that online now for free. And crowd learning theories show that crowds are smarter and making better decisions that one leader in a range of situations.
We don’t live in bubble anymore - in fact we have people with coaches who’re disgruntled, guess what, they come on social media and field opinions.
It’s not really about coaches v ML/AI today. That doesn’t’ even exist yet. You can’t get an AI coach to replace a coach.
It’s about a future that’s being built and will have tools that aren’t merely complimentary to coaches - they actually replace the majority of a coach’s toolset and dollar value. The extraneous stuff may be found elsewhere for free through community leaders who’re much more clued in than any of us are now. In fact some of those leaders will be amongst you lot. Young and learning and developing with the next generation of technology and the knowledge it gives you.
You’ll be passing that on through social media as will your kids. Likely for free.
Ask yourself - how many people go to a coach purely for ‘motivation’ in any other aspect of their lives?
Some do - but most athletes seek the whole package and that’s what they’re paying for.
In the future you may not even trust a human coach because you’ll have grown up with AI tools since a kid. You’ll be on Zwift and similar on friendly looking AI chat coaches building your plans and talking to you, dispensing advice and rewarding you like an addictive RPG game.
It’s not even hard to visualise - in 2021, this stuff is moving fast, in all industries. I’ve heard all the compliance guys talk the sam stuff the EVOQ was, from their own POV. Investment accountants the same chat too.
It’s just fear. May as well embrace it and appreciate you have a value at this particular period in history. But to deny the future will look different is just self-serving. Loads of us, what we’re doing today - will be redundant and coaching etc will be democratised.