I am also looking for a gel alternative although I have no issue with gels. I just find taking one on the bike (and not letting half go to waste) to be difficult when trying to get every bit out. I have been looking at the SIS GO Energy Bars instead as I can easily get the whole bar down. I feel the gel goes to waste unless I stop and use one.
I have tried making my own rice cakes and date bars though which are great but for convenience Id go the SIS bars. Anyone else got any good branded bars as an alternative to gels?