I’ve just received a marketing email from Hunt wheels. I’ve c&p’d the first paragraph:
Black Friday: All Year Round
As we’re sure you’ll agree, it’s been heartening to see the number of brands stepping up to the plate and standing against the idea of mass consumption that Black Friday has come to embody. Even outside of the context of 2020 and the global pandemic, Black Friday has never felt right to us, which is why we’ve never done it. This year, it feels even less morally justified. So, to all other brands taking a step back from it, we salute you.
I can’t decide if I admire this, or if this is marketing spin on ‘why the hell would we offer discounts in a time of unprecedented demand?’