I cancelled Netflix and Hulu for this…long live TR (still streaming HBO).
I guess I’ll just have to forgo getting a new skin suit or jersey this year. I also probably don’t need all my socks to match every kit I own.
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Hey now, lets not get crazy
Agree , crazy talk
It will stay at $129 for as long as you keep your account active. If you let the membership lapse, you will have to pay the current price (whatever that is at that time).
That is correct.
- To add, the only “requirement” to maintain your current level of pricing is that you maintain payment on that plan.
- If you terminate payment for even one month and then return to TR, you will be paying the “new” pricing that is in place at that time when you re-open your account and start paying for the service again.
Edit, good addition @scottish, and covers what I added after your initial post. Thanks 
Sorry about that delay @mcneese.chad. Thought I should clarify after posting it.
Yeah, I don’t think that’s true. The point I was trying to make is really two-fold: 1) TR is the platform best-suited to make you faster. 2) IF getting faster is your primary aim, then TR is a tremendous value relative to anything else under the sun.
If gamification, immersive environment, power-ups or e-sports competition is your thing, then TR isn’t a good value at $99, $129, or $190. If individualized coaching with a responsive human who can join you on rides or perform the analytics for you and tailor your schedule on your behalf is what you want, then TrainerRoad isn’t a good value for you if it’s $99 because it doesn’t give you what you want. Point is, for what TrainerRoad is trying to be: a comprehensive training platform for indoor structured training, it is the best there is and is still a tremendous value relative to its results.
I understand completely the argument that people who don’t know what they want or who won’t recognize the effects of structure training through TR will now be somewhat less likely to subscribe, it’s just that I’m not sure that that’s the target market for TR in the first place. I don’t believe they are trying to be all things to all people; I think they are trying to make people who take their cycling somewhat seriously faster, and if that costs them raw numbers of subscribers, then they’re fine with that.
At the current rate, price will be $250 then 
Correct. It sounds like you will receive an email (or two) in the weeks leading up to your official renewal date. At that time, I think it’s necessary to verify CC info and possibly make a payment prior to the official date. I can’t remember if there is an “autopay” option or not.
By day I am a CMO for a Saas company with thousands of subscribers and I’ve been a director and investor in a few similar Saas startups.
I’ve lived this thread. Too many times. The pattern is always the same and it never gets any easier.
So with a deep level of empathy and understanding, hats off to you and your team Nate. You’re getting it right. (And yes, you never pre-announce a price change!) It’s clear you love your product, team, and customers. But change is never easy, even when it’s the smart and right move.
Some folks will get bent. And yes, there’s always some nuance or glitch - usually related to Stripe in my case. Hoo boy do I have some horror stories!
There’s never a win/win quadrant when aiming to evolve a distinctive product with sustainable price positioning. Every choice is a W/L so you pick the one that moves you faster and more securely to a vision that attracts the talent and gets a distinctive market excited.
I can tell you this: A year from now. When you’re possibly down a bit in total subscribers. But up significantly in revenue. And your CAGR forecast looks steeper than Mont Ventoux. All that pain goes away!
All those amazing ideas on your product roadmap just got closer to becoming a reality. You can afford more team and talent to make it happen.
And you’ve made it harder for any one competitor to compete with you because you got your pricing and positioning right.
I’m sure you’ve recently whiteboarded a QPS triangle and you picked the Q & S side over the P. And you now live on ARR, CAC, LTV to CAC, CLTV, as much as you thrive on FTP, TSS, VAM, and VO2.
So good job. You’ve got a great team and product. Keep it going!
A billing issue with a saved card is different than letting a subscription lapse. I’m pretty sure it’s been said a few times in this thread that support would take care of that case.
Bkool £7.99/m
Fulgaz £9.99/m
Rouvy $625/m to $10/m
Kinomap ? maybe free
Rule 28
you should be fine…
Good to know, thanks.
One word. Bummer. I’m grandfathered and will, knock on wood, keep my membership intact as I think it is absolutely worth what I pay but this price makes it tough to recommend to new people. If I was deciding based on these prices I would find it hard to choose TR. And I definitely wouldn’t go annual. It would probably be a 4-6 month on the rest of the year off situation.
But at the end of the day it isn’t our business. It’s his. And he has the analytics that drove the change so they must make sense. As I’ve always said. Numbers never lie but you can make them say whatever you want.
FWIW I totally agree, Nate. To me, your service has been underpriced relative to the value you offer for a long time. TR is worth $189 a year to a lot of people around the world. Keep focusing on giving great value to that customer segment.
FYI, I emailed support, was switched to annual subscription and grandfathered within an hour. I had been previously planning to switch to annual for a while. I was really wanting to go month to month to be sure that I would be willing to commit to the plan for a long period of time. I have and it’s worth it to me. I would still pay the higher rate and I think most people complaining here are probably grandfathered in so, I’m a bit confused by all of the complaining. Especially since @Nate_Pearson has reiterated and backed up in this thread his willingness to be loyal to existing subscribers for the long haul. At the end of the day, I like the rest of you will continue to refine the subscriptions we pay for. Recently I just cut out Strava Summit because I don’t think I need it with both TR and VeloViewer. I do pay for Zwift as well and will probably keep that because I enjoy the simulation from time to time. I have cut cable and moved to a streaming television service because it was far cheaper and now I need to re-evaluate if I need Hulu, Netflix AND HBOGO. I think this is a constant juggling in a new subscription-based world. If it’s valuable to me, I’ll pay for it.
Pricing is a challenge. The ones that do it well just have pricing increases as part of what they do each year. As an accountant I know our fees change every year. My staff want a raise so prices go up. Inflation happens all the time. I have clients that don’t change prices for years. There really is no reason not to increase price over time.
As a business model grandfathering pricing only works short term. There needs to be an evolution to treat everyone the same with a standard pricing policy.
TR will at some point have to address the grandfathering of these pricing plans.
Th current pricing change really just seems out of character of how TR has operated in the past.
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Quite simply, empathy.
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Many of us are looking at this from the eyes of a potential new subscriber. As such, we try to envision if the pricing and service are of “value”. That is ENTIRELY subjective and not worthy of specific debate here.
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Importantly, our advantage on pricing does not preclude us from making reasoned observations or estimations of impact on potential new users. It’s not necessary for me to revert to new/higher pricing myself to wonder how it would impact my potential app choices.
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However, as mentioned several times already, I think the ability of a perspective user to cross-shop apps will be difficult. Much of the return on investment for TR users seems to come after some time with the service and learning how best to apply it.
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This level of info and review may not be reasonable to expect from people new-ish to training. They may overlook TR for the more flashy options that offer more/different things that are easier to see as benefits.