Must admit, legacy pricing is the sole reason I stay a TR subscriber. Got far more into running the past year or two (think I’ve been on the bike twice in last 7 weeks) and just about to start half marathon training until Sept so will hardly ride until October. However the very good legacy pricing keeps me a member, partly as loyalty to TR and partly because likely come back to it in future.
Do agree though that ‘family feel’ seems to have been lost in last year or two with Pete, Amber and Chad all gone. Used to watch the podcast every week without fail…not seen it once since Chad left. Current guests and presenters (Jon apart) just don’t do it for me. Miss the days of Nate, Chad and Jonathan!
I’m getting my money’s worth now. A few extra dollars would still more than deliver my money’s worth. I’ll be here this time next year with or without a price increase.
My thoughts about pricing changes back in January of 2023.
Only thing I miss is the OG podcast, it felt like being part of our own little secret nerd club (like D&D from the 80’s). I admit I enjoyed the interaction with the Chad, Nate, and Johnathan the best, kind of had a more flowing we’re all pals vibe back then. Making fun of Nate’s craziness, ribbing each other, some good moments.
I’m out when my annual subscription ends. All I want/need/have time for is a workout library and something to look at after I’ve chosen my own workout.
At this point I’m just subsidising the people that do actually use the features introduced in the last few years.
A basic tier (with basic pricing) would make me sign up again but I don’t sense that happening - all the best though.
I ride with plenty of buddies who pay $75-$400 per month for coaching. TR is a fantastic deal at my yearly $189! Happy to support a company that has made me a faster and better rider since signing up.
Personally I woulnd’t mind 2 more bucks for something I like and use a lot.
But that rationale I feel is a bit single sided (inflation).
Have you not become more productive over time?
You like to talk about AI. Have you not used it to increase internal efficiency?
Did you not increase the subsriber base over the years to increase revenue?
Cycling training plans with trainer control have meanwhile turned into a commodity (and they all work) while you run by far the highest priced solution I know. So I wonder how this will work out…
I think a price increase would go over smoother if a new feature was released with it. I get the logic of all the stuff you’ve added since the last increase has increased the value of TrainerRoad, but for most consumers those features are already baked in to the current price. For example, I think more people would be okay with a price jump if WLV2 or something came out in conjunction.
Yeah, I don’t get the single-sided rationale…inflation affects all aspects of life and employees need to pay for stuff in their lives.
If anything, the fact that the proposed increase is less than the actual rate of inflation, indicates that it is not “single-sided” and that TR has been able to account for inflationary pressures through other measures.
While the “Are we there yet???” posts seem to have dwindled, they still pop up with regularity so I think it’s safe to say that people remember the promise.
I can’t see that when considering they still offer and suggest use of Outside Workouts when appropriate. And they clearly recognize the need for WLV2 since it has been mentioned repeatedly since AT was initially released many years ago.
They already import runs (inside & outside) with swimming (and the new stuff just mentioned) as planned for non-trainer / inside stuff, so I think it’s clear they are not locked into the TR = Inside-only mindset.
The delays in getting WLV2 are apparently structural and part of them trying to nail it upon release.
This is true. Consumers will always resist a price increase, but having something new along with it makes the medicine a little sweeter imo rather than paying more for the same product.
I’d actually be more likely to do TR workouts indoors if my levels weren’t always at zero. I know TR has outdoor workouts but I do my own structure outside because reasons. Because of that on the odd day I can’t get outside the zero PLs keep me from opting for TR because I know it doesn’t match my fitness. Unless it’s the dead of winter I’m just not the market anymore without v2. I just stick with legacy out of habit at this point.
If you think $2 a month is a jump, wait til I tell you about homeowners insurance in Florida. I won’t but it’s robbery, same as many things in USA. At least Nate is giving us a heads up.
You collect sales tax incorrectly though, at least in my case. In my state, WA, the rate changes by zip code, and you erroneously charged the wrong (higher) rate. This isn’t even rocket science, it’s something that most companies get right very easily by linking delivery zip with a tax rate database.
Im going to have someone reach out to you. It might be because of the address of where your CC is registered, I’m not sure though. We use an external service called Taxamo and they have some advanced logic to sort this out in all the tax jurisdictions.
Our work has just integrated US sales tax, and we partnered with a third party it figure it out. It was going to be too much engineer work to do it in-house.
