I am not a Rapha champion but these points are legit.
A failure to grow the sport as a whole, resulting in far too little revenue across the board and therefore a lack of investment in initiatives that could make professional cycling more exciting and more accessible to more fans.’
A weak financial model that is almost entirely dependent upon unpredictable commercial sponsorship, leading to a constant state of economic instability and ultimately creating an extremely poor model for meaningful growth.
An out-of-date and regularly changing competitive structure, with an overloaded and overlapping calendar of races at the elite level that make it increasingly difficult for fans new and old to enjoy the sport.
Outdated models of broadcast production, content accessibility, viewership measurement, and media distribution systems, as well as failure to champion characters and narratives within the sport on new platforms and a challenging media cycle focusing on doping and safety.
Under-investment, under-development, and inconsistent focus on women’s professional cycling and youth development programs, as well as a staid approach to team and athlete management with a lack of emphasis on engagement.
Systematic failure amongst almost all stakeholders in the sport to encourage and facilitate fan access and participation in the spectacle of professional cycling.
A confusing and often conflicted governance structure, which does not have the resources necessary to oversee the sport and which has given rise to conflict at the center of the sport’s organization.
The whole article is here: https://www.velonews.com/2019/04/commentary/rapha-roadmap-chapter-1-a-road-less-traveled_492738strong text