Pricing unused bike parts to sell?

I’m aware of the options on where/how to sell bike parts that I have sitting around after upgrades (Facebook, CraigsList, Ebay, Pro’s Closet, etc.). But I’d like some advice on pricing things to sell without spending hours in research.

I have several SRAM 10-28 and 10-33 cassettes, a pair of handlebars, a pair of new ENVE SES 4.5 AR wheels (out of box, but never ridden yet), and I’d like to offer them at reasonable, fair prices so both buyer and seller are happy and I don’t have to negotiate with people for every last penny.

I have no idea what things are worth on the used market. Other than scouring a bunch of listings to compare what people are asking for, is there any shortcut y’all can advise on? I want to recover as much of my money as possible, but I also don’t have all kinds of free time to devote to this.

Lowest retail you can find, then take minimum another 10% off since you can’t offer a warranty.


You want to get the item to come up on Google Shopping. eBay, Sideline sports, or Marcie are the way to go.

Completed listings on eBay and keep in mind it costs to sell on eBay. Also see if The Pros Closet has used items for sale.

I saw an ebay listing yesterday where a US seller said something to the effect of “if you have a US shipping address, but a non-US account address I will cancel your winning order/bid due to ebay’s 1.65% fee for such situations”. I imagine he got burned once before. Seems like ebay always has some non-obvious fees waiting in the wings to burn you.

Even though it is unused it is…. used. It is not new in a box from the store.

In my experience if you want it to move quickly you need price pull-offs at 25-50%. The closer you are to that 50% the slower it is to move. Anything ever used, even one time, might get 10-20% if in good “like new” condition. (Some might get more but then you deal with people complaining about quality and damage and do you really want to deal with that?)

Remember, everything is on sale at some point. 25% coupons pop up monthly. Sites like bike closet sell at 40% discount. If people can get it new, from a store with free shipping & a return policy for 50-75% retail they sure aren’t buying it used with the risk of being burned at the same price (or higher).

My advice… Price it right the first time.


I just go to ebay, do a search for sold listings of your exact item. Sort them by lowest price first. Make sure that you are comparing to items in like condition. There is usually a couple listings that sell really low, but pretty easy to find a sweet spot where most items sell. Realize that if you are using eBay, you are paying additional fees, so you should be happy to take a little less than eBay prices, say 5-10% if you are listing elsewhere. For me, I want to list once and sell quickly. So I try usually shoot for ~10% below that eBay price.


I agree completely. The word “unused” in the subject was intended to mean “not currently in use” as in “sitting around”, rather than “never used”.

Yes, that’s the goal… selling it reasonably quickly, for the best price I can reasonably get without having to put a ton of work into the effort.

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This seems like a really good approach for me to take, thanks. Other suggestions have been really useful, too, but where possible this seems like a good quick way to reach a reasonable price.

I wish TrainerRoad had something like the Buy&Sell forum on Fred Miranda. The forum is free, but to buy and sell you pay an annual fee, then the forum tracks your feedback. Given the specific communities involved (photographers over there, cyclists here), it’s much easier to find good people (both buyers and sellers), the gear quality tends to be very high, and prices are reasonable.

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Ebay is very convenient. People complain about fees but you’ll probably get at least 10% more for your item as you are marketing to a world wide audience.

That’s what I do except Completed listings to see both sold and unsold.

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I agree with this and there is something to the $ value of time and convenience. eBay cleans a lot of things up that you don’t quite realize until you sell elsewhere.

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