This is the kind of thinking that is required to spur a “second wave” of trainer purchases. Greater accuracy, more wattage capability, etc. ain’t gonna cut it. You need an enotrely new user experience.
Will be interesting to see where this concept goes….
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Side note - I think that is the frame from the rocking horse I had as a kid. 
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SWEET!
Reminds me of this killer DIY from ages ago on the FB group.
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https://dnakcycling.com/
More review to come, but wrong pedal to lean timing on display in both vids (YT & IG), so they haven’t made it impossible to ride incorrectly 
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Touching on this a bit at a time, but sharing a few posts & pics from our FB group related to this hanging, swing design. We’ve covered it a number of times and I think the concept has some strong attributes to leverage.
This EC article has some pics and info: