That’s a whole lot of assumptions. We don’t know what the average new subscriber looks like. Though I doubt people on the monthly subscription stay on year round for years to come. Plus let’s also keep in mind that winning customers is more expensive than retaining them.
That works both ways
How is that a bias? Nate was after feedback and that’s what he got. There are two clear positions in this thread. Stayers and quitters are fairly evenly split and in between are the shruggers. What to make out of this feedback is a up to Nate. He for sure has the advantage of knowing the numbers and now the option running some scenarios against the feedback.
Perhaps but I didn’t lead with arguments like subsidised subscriptions. 
Neither did I 
Erm @WombleHunter 
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Erm, read it again mate, I didn’t mention subsidised let alone lead with it, All I claimed was that the new users “can’t help but feel”, which is not leading / or arguing for, only putting out an opinion
Yes you can can claim that this is an assumption, based on a couple of posts, but it is a valid opinion, just not one that you agree with
OK, if you consider that feedback “clear” then……
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What else would you call it? You ask your customers about an idea and then you look at the answers or to keep the lingo, their feedback. 
They do this already. I know I got a promo code with my trainer and so did a friend.
my wife and I are legacy users and the locked in legacy rate has kept us around regardless if we only use it for 1/2 the year or what or how our riding has changed over the years. An increase or change in the legacy pricing “promise” would make us rethink our annual subscription vs now we do not really think about it.
Currently do not use Zwift and I opted out of Strava once they tried their tiered structure (which was terrible). I am enjoying my first couple of months using AT; however, my opinion may change once I resume group riding in the spring/summer. I would not pay the current TR rate, and if new updates pass me by at my current pricing structure I may cancel unless those updates are critical.
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For me, it (structured training) comes down to the following options:
- off the shelf plans that are plug and play, and span a defined time frame. These are typically the cheapest options, but offer no flexibility and to be used well also require some base knowledge on how/when to plug those in to your annual plan. And then you have to be disciplined enough to adjust them based on how you feel/your performances over time.
- 1-1 coaching. The most expensive option, but the most individualized. ~$1000/yr is a pretty typical price for a decent plan.
- TrainerRoad: Not as personal as 1-1 coaching, but way more personal than plug and play options. More expensive then off the shelf, way less expensive then 1-1 coaching.
So even if TR were to increase their pricing, it’s still a huge bargain for what you’re getting.
And they give the immensely useful podcast away for free. Consider everything you get out of the podcast into the cost increase.
So TR: increase the price. Be sure to make the users feel like the higher price is worth it - aka: deliver on the promise to produce useful changes in a reasonable time frame. And allow existing users to grandfather/mother in and keep your promise.
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Not currently a subscriber, I joined last winter (for 3 months) but baulked at the annual cost given I had run out of winter and didnt envisage using TR much in the summer. Tbh the grandfathering of existing long term members didnt bother me, what bothered me more was that as a new member I had the potential privilege of being “grandfathered” at a price that is already the highest price app out there, the same loyalty offer didnt appear to be there for me as a new user to become a long term user going forwards
My take on costs - I paid TR $60 for 3 months last year. If it had been $100 or $120 for a year (e.g. TP has big discount for annual sub), I would have signed up for a year as in my mind I am not paying too much for the 7-8 months when I will not use it so much. As it is $189 per year is not good value compared to $60 or $80 for 3/4 months access when I would use intensively.
I’ve seen lots of comments like this here and in other similar threads. People feel like TR owes them something and IMO this is laughable.
All companies including Netflix use their customer data to make business decisions, which in turn drive revenue etc etc. TR isn’t exactly unique in this regard, but I’ve never heard anyone say Netflix or their insurer or Meta owes them a debt of gratitude for analysing their data.
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Yeah but at the current rates, new users only need to use tr seasonally or 5 months a year to bring in the same money as the $99 crowd
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Ok so if you dropped your annual subscription and paid monthly as you need/use it. Tr would be no better or worse off so your not really making a case for them keeping legacy pricing
+1 seriously overestimating the value of their data as a single user imo.
I’ve not read even one comment that would possibly sound like they believe Trainerroad owes them anything.
There is also no comment about tr using customer data to make business decisions. Many comments about tr using their data to create adaptive training, something Trainerroad themselves has said they did and gives them an advantage.
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I have been on trainerroad since its infancy. I pay $89 annually I believe. Being a nurse with three children, I get 99% of my cycling workouts inside following trainerroads planbuilder and I gear my training towards 1 or 2 big races each year. I am grateful for what I am currently getting at what I pay. Here is my worry…I pull the plug and pay double to get a few new features thinking that I will utilize them. After one or two years, the price continues to rise and eventually it is pushed to a price point that is out of my reach. After I upgrade, I doubt I will be able to “go back” to Legacy pricing. I guess the safe bet would be to stick with the Legacy pricing and try not to get upset about the features I am missing.
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not trying to make a case. TR is a service provider and as a long time customer, I am giving my feedback. If TR decides to no longer honor their legacy pricing, then I will for the first time may reconsider my annual subscription based on what those changes may be. No different than when any other service provider says it’s going to increase your rate. At the current moment, dropping my annual subscription and paying monthly would cost me more so that does not make a lot of sense. You are correct though if a user only uses TR for a few months a year, a monthly subscription doesn’t impact the customer or TR that much. That is unless (for the customer) price increases become a more common trend.
either way, thanks for your comment. Feedback is a gift.
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