Yah, we’re doing it now. And the idea is that we could position ourselves better and have this split we’d get more athletes and retain more athletes.
TrainNow vs Plan Builder is a good example.
I think it’s confusing for new athletes to come in and see the Plan Builder, ad-hoc plans, a calendar, TrainNow, and a workout library. Like what do I choose?
If I just want TR to tell me what to do and my goal is to supplement outside riding (no races or events targeted) why can’t I just open the app and have TR serve me the right workout for me that day?
So what if one product was just “Open the app and go” and then we automatically told you when your FTP increased. We put some gamification around workout streaks and stuff like that (things that wouldn’t be good for someone wanting to build a 12-week plan to peak for an A event). Maybe this group also has some achievements based on usage.
The other group is targeting performance for an event. PlanBuilder, AT, Workout Creator, more analytics, calendar, more control, etc.