I’m not really a roller guy. Just like some people aren’t cat people. Up till the floating fork stand, the product didn’t really appeal to me - and I think in general (especially in 2019), rollers are largely pretty niche (and getting more niche, given the explosion of smart trainers).
In the case of the KICKR E-Flex unit specifically, they’ve both brought a product to the table that I think has widespread appeal (and that I personally would actually ride). And perhaps equally as importantly, they’ve learned the timing of sending products and nailed it.
Which doesn’t mean they did anything wrong in the past. For example, the sent me the floating fork stand and it sat for months in a box. I simply had other things on my plate, and in general ‘what’ I do tends to float with seasons. I haven’t ridden my road-bike outdoors since I think late August now. It’s been all indoors all the time, which worked out well for the KICKR accessory.
Whereas back in June or so, it was all outdoors all the time with tons of products that needed GPS/HR time outdoors on the road.
Further, sometimes there’s also a fiddly element to things. If something is fiddly to get up and running, and if I have a false start where I have to circle back another day - sometimes it gets sidelined for weeks or months. Even the KICKR Flex is a great example of exactly that. I ran into an issue early last week, and InsideRide was great on getting some fixes put together, but ultimately this past Tuesday was the next opportunity on the schedule to dive back into it. Had it not worked on Tuesday, then the next time I’d have spare time in between other planned product reviews would have been at least 2 weeks.
Lastly, there are also plenty of things from Tacx or others I don’t review, despite having a way bigger audience. For example I’ve never reviewed (or posted about) the Tacx Flow Smart Trainer (239EUR FE-C/FTMS trainer), and I’ve actually never done a review of the Wahoo KICKR SNAP - just a quickie post from years ago. Just like I don’t oddly enough have a proper review of the Edge 520 or numerous other things. Being one guy, there’s only so many hours in the day.
TLDR - Timing is everything, and having a cool product that’s not super niche is just as important. Sometimes though, I do super-niche if it just makes me say ‘Wow’.
