I afsked the question because I live in Denmark, and we do not use such pricing in b to c business. Microsoft charge the same amount to New and Old customers in Denmark. We also pay the same price to the gym etc. I Think that in Europe you can only get New customers for a period of time with that pricing. You can find a lot of articles on the web saying do not use that pricing If you want to grow your business fast.
Therefore I was surprised, when i learned what TR does.
I thought TR was a big expanding US company which also saw EU as their market, but have learned it is not that huge and is owned by the CEO. And of course in such Company it is up to the CEO to decide the pricing.
But I simply do not understand If there will be Old free riders having the advantage of a the New program adaptive training at a low price instead of all paying e.g. 150 $ Per year.