Always a fun day for cycling and cycling adjacent brands to have some fun. Thought we could gather some fun all in one place.
I’ll start with this gem from Muc-Off. 
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NOBL wheels launches oval rear wheel.
It’s stiffer and more compliant at the same time.
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Apparently there is a bit of a theme this year.
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I liked seeing the Oura ring clippy this morning
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Was it last year when Zwift said they were switching fuego flats to gravel
“The new Nivex automatic transmission consists of a specially designed GPS unit that also controls the derailleurs. The system interfaces with the power meter to detect whether a rider is attacking or taking it easy, whether they are feeling good or are fatigued. This data is correlated with the terrain—uphill, downhill, whether a Strava segment or city line sprint are approaching, etc.—to select the optimum gear for each situation.”
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Ice to meet you… introducing our new Skratch Ice Kream. The line was designed to fuel you at all stages and make you feel like the cream of the crop🍦. During exercise things get hot. So hot that you want to inhale a frozen treat. But we hate stopping mid-workout to deal with a brain freeze. So we created a line of ice cream favorites that not only prevent GI distress, but also cranial distress.
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Recovery ice cream actually sounds really good…
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Alright I know this is April Fools. But that Skratch hydration popsicle would be amazing on a summer day.
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Not sure I’d want the fastest time on that ride…
Sounds like a great DIY opportunity.
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This one is quite obvious but still good fun to watch!
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