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Without the image of the phone falling people probably wouldn’t heed much attention
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Is the yellow sign real though? Looks like a graphic of someone on a fixie reading their phone. Unless that’s what happens a lot in San Fran I could almost take it as satire!
Yellow sign was real.
Yeah, I really love the implicit “Don’t look at your phone while riding a bike, dipshit.”
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Oh darn, it might save some Darwin Awardees from doing their thing.
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I am just saying, when you are riding in downtown SF where all the trolley track are at, this sign makes more sense. They lay vertically down the road, you are not crossing them from the side.
I didn’t eat shit with my phone out, but I could see how it could easily happen.
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Beware of a dodgy surface, it could make you fall off the bike so that your phone comes flying out of your pocket 
I hate to be “that guy” but I think the phone is an add on. I’ve seen this sign before and never seen the phone. I could be wrong though. It’s been a while.
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Safety systems are allowing people without common sense to survive.
I am both a victim, and have been saved by those systems. The crumple zones of my car saved my life. The moron on his cell phone should have died in the process of killing me. But we both lived, and I doubt he got smarter.
Delmar in St. Louis. They installed a useless trolley and the tracks made this cool area of the city hazardous to bikes.
Tracks can be lethal. Good reminder that they are there.