I like this one: Luxury Chamois Cream 250ml | Athlete Performance | Muc-Off UK
In Sweden it costs as much as everything else, so got no preference in terms of price.
But it’s easy to wash off, it smells good, and there is no “sting” to it like ASSOS.
With ASSOS it’s like you’ve put a mint in your pants… some like it, I don’t really like the artificial cold feeling…