What @Madhavok said.
Justin is the amateur Crit champ, Travis is the pro crit champ. Justin threw shade, and Travis asked if he was going to leave the jersey at home now that is a pro, and to stop pretending. Justin then insuated that Travis was washed up and was just on a retirement tour now. Basically the “throwdown” between both will be Tulsa. Then, don’t forget Thomas Gibbons is the reigning individual champ, but he doesn’t get a special jersey.
Basically the fight is about who has the right to wear the Stars n’ Stripes. Justin apparently couldn’t race in Pro as L39ion wasn’t a UCI team at the time (they are now) and no way would he race solo. So really, the problem is cycling in the US and how’s it’s structured, basically have two championships due to whether a team is UCI reg or not.
Then the meme pages got (hilariously) involved and blew it up.
I honestly think it’s good for the sport to build hype. Cycling is pretty stuffy and a stick in the mud, so dudes playing bad guy / good guy makes it more fun and creates a story line. More than a few are suggesting it’s staged, like a MMA fight, but I don’t think it is. It got me hyped at least.
I did LOL at someone’s comment about how Lachlan Morton would show up in a football jersey, bibs, and a frame bag, and still win. I don’t think he would, but the mental image is funny.