Why are Maxxis tires so popular?

I’ve run every brand of xc tire. The fastest to me were the racing Ralph’s, but those costed $90 each, punctured VERY easily, and wore out extremely fast.

Next up in best rolling resistance in my experience was maxxis. Grip and braking were about the same, but in 5 years I’ve yet to flat on a maxxis, and they last an entire season for me, and only cost about $40.

It’s a no brainer.