The 4x4 pick-up is great in certain parts of the USA. I had a an extended cab 4x4 Tacoma (4 cyl RE motor) for 20 years. Great in snow, great off road (did white rim 4 times as support vehicle) and with a camper shell, plenty of room for bikes and gear.
But… a van is better from a space perspective. The new pick-ups have given up bed space for 4-6 person “crew cabs”. That’s a poor trade for “van life” use IMO. If someone makes an electric Tacoma size truck with an ex-cab instead of a crew cab I’m interested.
Its a shame nobody makes an AWD small van. A transit connect with 18" wheels, some ground clearance and a bit larger would be perfect for van weekends. vs van life.
Euro vs USA Same reason we have small SUVs instead of the much more practical AWD Station Wagon.
On Edit - Or an electric Honda Element (we have one (gas obviously) - love it - won’t last forever)