Well, considering that on a quick view, the new regular Domane SLR 9 Gen 4 (Shim & eTap) are priced at $12,750 & $13,200 respectively, the new e-version at $13k seems interestingly comparable. I have not dug into the gory details of the specs, so there could be some downgrades on the + side that lead to the pricing by comparison. Similar comparison at the lower end of the line with the SLR 6 versions too ($8k-ish).
Outside of that, it is an interesting bike with the TQ motor first shown on the Fuel EXe recently, as well as the wide capability of tires and potential use of this Domane+. Kind of a one-stop drop bar e-bike option from a basic review.