Seems like their gravel bikes are on sale now.
You can get their full carbon sram force hydro gravel bike on sale for $2.4k, been active for a good while.
It had almost all the sizes a ~week ago.
Or even a full sram red AXS for $4k (all sizes available):
https://www.walmart.com/ip/Viathon-G1-AXS-54cm-Disc-700C-Matte-Black-Copper/425134897