Actually had two systems: Mavic ZAP and Mavic Mektronik.
Prior to that they had the very good components that stood up nicely to the Campy Super Record standard. Their Tout Mavic component parts won a crap ton of pro races and included the final iteration a very elegant SSC groupset. The 631 version was striking with black anodized derailleur parts, sculpted shift and brake levers and the iconic “starfish” crankset.
Mavic doesn’t get nearly enough credit for their pioneering ways in aerodynamics and rims. They made the first aluminum rim. They were early adopters of cartridge bearings (vs cup and cone). They had robust deep rims, trispokes and outstanding disk wheels at the fore of development. Their Comete track wheels are standard equipment. Their mountain bike rims were outstanding and they pioneered ceramic coatings.
There was a time where GP4s were pretty much the standard tubular rim and MA40’s were everywhere. The SSC Helium wheel set (red ones) brokered an era of chi-chi prebuilt wheel sets.
Then Salomon-Addidas happened and bushings in hubs instead of bearings, R-SYS, CrySyriums and too much meh… downhill trajectory sadly.
I hope they get acquired by someone who values the brand for more than a logo.